Dr. Nature Successfully Attends Trade & Investment Matchmaking Conference of the Third China International Import Expo
On the 6th and 7th of November 2020, our brand Dr. Nature participated in the Trade & Investment Matchmaking Conference of the third China International Import Expo (CIIE) organized by Bank of China, one of China’s biggest State-owned lenders. The Trade and Investment Matchmaking Conference (Location: Sihuan) We had the opportunity to be matched with over 300 enterprises for one-to-one or one-to-more business negotiations, where several of these enterprises are on the list of Fortune 500 companies. CIIE set up 4 house glasses for video docking and online negotiations. The online conference provided us the opportunity to find potential business partners across China and other countries. Dr. Nature Attending Matchmaking Business Conference The conference covered six industry sectors including automobiles, trade service, consumer goods, food and agricultural products, medical equipment and healthcare products.We were matched with a wide range of companies in the healthcare industry including other healthcare brands, suppliers, raw material manufacturers, export and import logistics, etc. 3rd CIIE China International Import Expo in Shanghai Our meetings were supported by the Bank of China, as they developed a BOC Global Matchmaking System which was the primary platform to promote cross-border investment and cooperation between small and medium enterprises.Like many other enterprises, Dr. Nature has overcome many challenges brought by the COVID-19 pandemic. In fact, our brand presence in China has grown exponentially and we hope to expand our cross-border e-commerce in the coming year.
Last month from July 15th to July 22nd, Taobao Global Shopping launched its second "Global Buyers' Festival", the largest festival for Global Merchants on Taobao. The event attracted over 30 merchants from Australia and New Zealand and its total transaction volume exceeded RMB 15 million (approximately AUD 3 million). As a leading brand in Australia's health care industry, we were given the opportunity to be the main sponsor on behalf of Australia and New Zealand during this festival. Dr.Nature's Brand Image, Dr.Kangaroo As the mascot of Dr.Nature, Dr.Kangaroo was chosen to join this festival and represent Australia. Dr.Kangaroo was broadcast on live-streaming sessions to promote Australian culture and products, and engaged directly with shoppers. https://www.youtube.com/watch?v=ticp5MxV4Go Dr.Kangaroo was designed into a cartoon and formed an alliance with celebrities and top merchants from across Australia and New Zealand to represent the two countries. During the Global Buyer's Festival, Dr.Nature's Dr.Kangaroo danced to the popular Chinese songs "YES! OK!" and "Sisters Who Make Waves". These dance sessions attracted a large online audience and happens to be one of the hottest topics of this festival. Dr.Nature's Live Broadcast Results in RMB 1.5 million Sales Dr.Nature's featured product during these live streaming sessions was its Oyster Kangaroo Essence Advanced, a zinc-enriched men's formula. As Australia's first male compound health care product, there was a large-scale purchase boom among both domestic and foreign consumers. Sales exceeded RMB 1.5 million. The live streaming session featured the product's raw materials, the manufacturing process, a tour of the the freeze-drying